Making Travel Easy, Affordable, and Memorable for Everyone

About Us

Home > About Us

Who Are We

A Trusted Travel Agency Since 1968

Founded in 1968 by the late Datuk Seri A. Baharuddin, our company was built on a mission to make travel accessible to everyone — from low-income individuals to high-income earners. Driven by his vision, Datuk Seri A. Baharuddin was committed to designing tour packages that were both affordable and enriching, ensuring that people from all walks of life could experience the joy of travel.

Over 50 years of trusted experience in the travel industry.
Affordable tour packages tailored for every budget.
Personalised support and guidance from our dedicated team.

Our Vision & Mission

Guiding Principles Since 1968

Our Vision

To ensure all our clients gain memorable experiences and fulfil their dreams through their travels with us.

Our Mission

To provide every single one of our customers affordable tour packages with equal importance and comfortable and convenient tours in order to make their tours with us to always be a memorable one.

Why Choose Us

Backed by Experience, Trusted Worldwide.

With a legacy in tourism since 1968, we’re more than just a travel agency — we’re pioneers, storytellers, and experience creators. Whether you’re chasing snowy peaks or sun-kissed cities, our expert team ensures your journey is seamless, memorable, and exceptional.

Over 55 Years of Travel Excellence.
First to Introduce Kashmir Tours in Malaysia.
Recipient of 38 Global Travel Awards.
Back-to-Back Proven Track Records.